Voting is like donating thousand of dollars to charity
Communicate that voting (in the US Presidential Election) is like donating thousands of dollars to causes that you care about. A common narrative is that voting is only worthwhile for civic or social reasons, but the goal is to convince people that it is rational from an expected value viewpoint.
The general target audience is millennials who think they have the math figured out on voting, and that it isn’t worth their time.
Client : Vote.org